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Role: researcher
Final Degree Project
The role of
Motion graphics
on Service Design (UX)
/ Project
The present research work was carried out and presented by Carlota Fanjul Alemany as a Final Project at the University of Navarra on June 25, 2020.
The aim of this work is to investigate the role of service design in branding or communication of ideas through three-dimensional representation. Exploring how much can this discipline gain by adding a user-centered approach, methodology and concepts.
All rights reserved.
Currently only available in Spanish, a version translated into English will be published soon.
Preview of some of the things this investigation includes:
/ Analysis of four campaigns developed by 3D designers
Ancla 1
/ Analysis of the main stakeholders
Ancla 2
/ Analysis of the user: Persona Profiles
Ancla 3
Ilustraciones: Davis, C. (2018). Recuperado de https://www.behance.net/
/ Analysis of the brand identity
Ancla 4
/ Analysis of the product/ service characteristics
Ancla 5
/ Analysis of the designers' style and identity
Ancla 6
/ Analysis of the communication strategies
Ancla 7
/ Evaluation of the results of the campaigns (social media engagement, Google search frequency, economic performance...)
Ancla 8
/ Analysis of users' perception (brand identification, understanding of brand's values and the characteristics of the product/ service, appeal...)
Ancla 9
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